THE ENDS
A STORY ABOUT FIGHTING FOR SOMETHING BIGGER THAN US
THIS PROJECT IS A TANGIBLE MISTAKE THAT I CHERISH DEEP IN MY HEART.
AN ENDLESS REMINDER THAT CONSISTENCY AND HARD WORK HELPS BUILD UP CHARACTER.
[ TO HER ]
[TO HER]
“THE ENDS” IS TRUTH AT THE DOOR KNOCKING ENDLESSLY;
TRYING TO MAKE YOU MEET REALITY BEFORE HEADING OUT INTO THE WORLD AGAIN;
BUT YOU ARE SO MUCH IN A RUSH THAT YOU MAKE THE JUMP TO FOLLOW YOUR INTOXICATED GUTS
[TO HER]
“THE ENDS” IS THE BEGINNING OF A SEARCH FOR TRUTH THROUGH ART.
FROM THERE, I DECIDED TO CHOOSE PEACE.
UP THERE, MY LAST ATTEMPT AT A BEAUTIFUL CHAOS OF PAIN.
HOPEFULLY.
[TO HER]
A YEAR-OLD PROJECT. MY FIRST ATTEMPT AT ARTISTIC DIRECTION.
A MEMORY THAT REMINDS ME OF WHERE I STARTED AND WHERE I AM HEADING.
AT THIS MOMENT I WISH I COULD COME UP WITH A DEEP MEANING BEHIND THIS SHOOT, OR EVEN EXTRACT A FEELING FROM THE WAY THE PICTURES TURNED OUT TO BE.
BUT TRUTH ALWAYS COMES BACK KNOCKING AT THE DOOR.
AND WHEN IT DOES, ONE ONLY HAS TWO OPTIONS,
CHOOSING BETWEEN PEACE AND PAIN.
[TO HER]
BLACK PEOPLE, FAKE GUNS, MATRIX AESTHETICS AND AN ATTEMPT TO RESHAPE THE WORLD.
BUT THE TRUTH IS, THAT’S ALL THEY ARE.
[TO ME]
A BEAUTIFUL ATTEMPT.
CREDITS :
ART/CREATIVE DIRECTOR, STYLIST: IFE ADEKOYA, KENZA CARDOT
PHOTOGRAPHER: TANI OLORUNYOMI
MODEL: JOSH KABONGO, LOUIS, KENZA
MAKEUP: KEZA BEAUTY