THE BEAUTY SUPPLY STORE
A STORY ABOUT FRIENDSHIP AND HAIR CARE
TO FRIENDSHIP
TO BE A BLACK WOMAN
I am a loving soul in a black woman’s body.
So far, my experience of life has been delightful and I am more than grateful for it. I learned to let go, to be strong & assertive, to be comfortable in that vessel, to give & to receive love. I love being a black woman, every second; every minute; every day.
I love it.
It is the way the sun intertwines with my skin and gives it warm kisses. It is the way my hair relentlessly defies gravity for the whole world to see. It is the way my energy makes a crowded room shake. And how even in infinite silence my light shines.
I am a loving soul in a black woman’s body and I love it.
TO BE A WOMAN
Happy women’s day to all of you beautiful souls.
To all the women with ambition, strong personalities, dreamers, go-getters and love spreaders; WE SEE YOU!
We wanted to create an old-school vibe with an Afrocentric touch to honour our roots. This project aims to promote our heritage and be representatives of the community by showcasing the culture, richness and versatility of African women's haircare.
FRIENDSHIP, AFRO’S & BRAIDS
IMMERSE YOURSELF
CREDITS :
CREATIVE DIRECTOR, STYLIST, MODEL: ZEEGGY MERCY, KENZA CARDOT
BRAND PARTNERSHIP: CLORE BEAUTY
PHOTOGRAPHER: ANNITA KAYIBA